Task 2: Devising a Structured Website

Me, Joe peters, Joe Mckeowen, Ryan Manley and Paul Pennington were a group of 5 in undertaking the task of creating the website for our client at Cockington court. The initial plan was to have Me and Joe M. were to create the website, while the rest of the team were to take pictures we could use for the website, and speak to the client about what content they might want on their website.

We designed a few website templates as examples of what kind of thing we could make, as well as finding out what wordpress was capable of.


Overall the process went quite smoothly, aside from a few communication problems as to who was doing what at certain points.

Web Report: Task 1


HTML stands for Hyper Text Markup Language. This is the language that is used throughout the world and it is used to create web pages with things such as Javascript and CSS. HTML can be used by web browsers to turn them into a visible and/or audible web page. Extensible Hypertext Markup Language (XHTML) can extend or mirror versions of HTML, XHTML is supported by all major browsers, it is structure that HTML and is defined as an XML application. Some websites can contain “bad” HTML This markup language is built up from many markup tags, here are a few examples:

<strong> = makes the text bold

<I> turns the text inside the tag italic </I>

Here is a more advanced example, demonstrating how a website is built with an image and a title.

<!DOCTYPE html>



<h2> Hey! Vsauce, Michael here </h2>

<img src=”pic_Vsauce.jpg” alt=”Vsauce” style=”width:307px;height;174px;”>



The result in a web browser would look something like this:

Hey! Vsauce, Michael here


These HTML documents are described by HTML tags, with each HTML tag present describing a different part of the document.

Cascading Style Sheets

Cascading style sheets (CSS) is a different language within web design that describes the layout and presentation of  a HTML or XHTML document. CSS describes how the features of the website will be rendered on the screen or other media.

Here is an example of a CSS stylesheet:

body {background-color  #d0e4fe;}

h1 {color: green; text-align: centre;}

p {font-family: “Papyrus”; font-size: 20px;}

The structure of a website

When a website is structured the first factors taken into account are the homepage as this is the main page that the audience will first see. Once this page is designed it is used as a basis for all the other pages to be made. Every website has a header, footer and body which helps the users navigate through the website. Titles are essential as they tell the user what they will find on each page, further it makes it the user know what the page has on it if they bookmark it.

Here are a few more complex example of how websites are formed by HTML:


<!DOCTYPE html>
<!--[if IE 8]><html class="lt-ie10 ie8" lang="en"><![endif]-->
<!--[if IE 9]><html class="lt-ie10 ie9" lang="en"><![endif]-->
<!--[if gt IE 9]><!--><html lang="en"><!--<![endif]-->
    <meta charset="utf-8">
    <meta http-equiv="X-UA-Compatible" content="IE=9,chrome=1">
    <meta name="msapplication-TileImage" content="//si0.twimg.com/favicons/win8-tile-144.png"/>
    <meta name="msapplication-TileColor" content="#00aced"/>
      <link href="//si0.twimg.com/favicons/favicon.ico" rel="shortcut icon" type="image/x-icon">
      <meta name="swift-page-name" id="swift-page-name" content="home">
        <link rel="canonical" href="https://twitter.com/">
    <link rel="search" type="application/opensearchdescription+xml" href="/opensearch.xml" title="Twitter">
      <link rel="stylesheet" href="https://twimg0-a.akamaihd.net/a/1357850473/t1/css/t1_core.bundle.css" type="text/css" media="screen">
      <style id="user-style-MemiorsOfBamBam" class="js-user-style">

Task 5: Personal Careers Development material

Job Title 3D Artist
Job Category Art / Animation
Job Description Recently founded by industry veterans, our Brighton-based client is currently seeking a 3D Artist to join their talented team!

Having already produced several successful AAA titles, the studio is eager to continue creating innovative titles which push the boundaries of the gaming experience.

This is your chance to join the journey, and work on the studio’s exciting new unannounced project!


  • Makes a significant and direct contribution to the creation of AAA art.
  • Produce game-ready 2D and 3D art assets.
  • Work closely with the Lead Artist, Art Director and other members of the game team.
  • Provides input into defining the look and feel and art style of the game.
  • Proactively assist in improving art pipelines and best practices.
  • Keen to learn new techniques and technologies to achieve the best possible results.
  • Mentor less experienced members of the art team.
  • Work with designers, programmers and other personnel involved in the development process as required to create the highest possible quality product.
  • Estimate own tasks and delivers high quality code to that schedule.

Essential Requirements

  • Prior experience as an artist in the video games industry with at least one shipped title.
  • Ideally a First in fine art, computer animation, digital media design or relevant degree.
  • Exceptional personal and professional portfolio that demonstrates a breadth of ability and traditional drawing skills.
  • Solid understanding of 2D / 3D art packages; Photoshop, Maya, Z-Brush etc.

Desirable Requirements 

  • Experience using Unity3D, including at least one shipped product.
  • Experience with industry standard development practices: source control, asset pipelines, issue tracking, external QA and localisation teams.
  • Experience with animation, visual effects, UI and shader development.
  • Experience working in an Agile development environment.
  • Experience with art packages and pipeline development.
  • Experience with augmented, virtual or mixed reality products.
  • Experience with developing Toys to Life or other interconnected software and hardware systems.

Skills and Abilities

  • Strong written and verbal communication skills, including with team members outside of the art team.
  • Demonstrable time-management and organisational skills.
  • Enthusiastic team player, positive and outgoing personality with a can-do attitude.
  • A passion for video games, art and commitment to personal development.
  • A creative thinker with strong problem solving skills.
  • Highly self-motivated with a positive mental attitude and pride in delivering quality.

Here is my CV with some of the relevant skills required for the job:

Hi, I would be interested in joining the team and helping develop the project! Here is my CV for more information about me, hope to hear from you soon.

Screen Shot 2016-06-21 at 11.55.51

Here is  good example of a suitable a presentation of skills that can be used for a job in the games industry https://www.youtube.com/watch?v=nhsj-vr2AYY


Task 2: Group Research

My group’s research results can be found here: https://turtlesgames.wordpress.com/2016/02/24/survey-results-and-questions/

We carried out this research to narrow down the target audience and learn more about them, like finding out what type of games they like, and how long they play for, With this information we will be able to conclude whether or not our game ideas satisfy the target audience.

Aydin created the research and powerpoint assets, while me and Sunny tallied up the information to discover the average age of the audience we are trying to appeal to.

To gather this information, we handed out questionaires to 20 people and used the data to determine the average age of the people who answered the survey. The answer was 19.85, however, there were a few outliers in the survey, when they were removed, the more accurate answer was 16.85.

What we found in the data we gathered is that action, adventure, and FPS (first person shooter) games seem to be the most popular out of all of them. We also found that alot of the people who we asked spent alot of time in the week playing games, around 25-48 hours a week, this information may not work very well though, since most of the people who answered the survey were on a games design course, so there is a hint of bias that will make this information mean less since we didn’t have a more diverse group of people, which could have given us more decisive and accurate information.






Employment opportunities and job roles in the media sector

Employment terms glossary

  • Employer
  • Employee
  • Salary
  • Place of work
  • Intellectual property rights
  • Expenses
  • Workwear and equipment
  • Pay
  • Working hours
  • Holiday entitlement

Employment opportunities

  • Animator
  • Assistant producer
  • Audio engineer
  • Creative director
  • DevOps engineer
  • External producer
  • Game designer
  • Game Programmer
  • Artist
  • Level editor
  • Narrative copyrighter
  • Product manager
  • Project manager
  • QA tester
  • Technical artist
  • Sound artist

There are a few pros and cons when it comes to the jobs that are offered within the games industry, most if not all of these roles require a computer to work on for the majority of the time you are working, while this can be an advantage for people who are familiar and comfortable with computers, it can also be a health and safety issue as spending too much time on a computer can be taxing on things such as your eyesight and posture. But it can also be a nice alternative to people who would rather not do a more physical and exhausting job. Another advantage of a job in the games industry is that going to an office or a workplace will not always be necessary for some of the jobs available, this means that employees will be able to work within the comfort of their own homes if they have the appropriate software. This could potentially detriment the productivity of the employees in a team-based job, since they will not be able to communicate, as well as share and exchange work as easily.

All of these roles are important as they all contribute to the quality of the final product. They all combine together in the end to create the finished game, this could be seen as a problem, for example, the developers could be waiting on small details or a specific department e.g. the sound department to finish everything. One way in which these roles overlap is that some of them need to be applied to others, e.g. animators will need to work with sound artists to create a creature that has footsteps when it walks. The level editors may need to work with the artists to make sure that the product is true to the source concept material to make it look as good as possible.

Most of the skills required for being able to perform these tasks well within the games industry involves knowledge of computer software, as that is how most of the content is created, this includes programs like Cinema 4D, Photoshop, After effects, Audacity etc. Time management is also an important asset in the creation of a game, especially considering how many different tasks need to be done in order to create a finished product.

Examples of jobs within the games industry from 


Neon Play – Games programmer 

this job requires:

-Strong knowledge of C#
-A full understanding of the Unity API
-A Unity game or demo that you have created

this job entails of:

  •  Creating fun and bug-free Unity games
  •  Working with the team to be guided on the plan and architecture of the game
  •  Develop the game from inception to completion
  •  Perform changes in the coding as may be required in the review of the prototype
  •  Develop popular arcade games and optimize them for porting it to Unity

Toolchain – Software engineer in test

this job requires:


  • Proven experience in writing tests for software applications in a commercial environment.
  • An in-depth knowledge of C/C++.
  • A solid knowledge of software testing techniques.
  • Understands how to increase test coverage.
  • Can write code to test software applications.
  • Experience in triaging bugs and creating reproducible unit tests.
  • Experience with scripting languages, such as Python.

this job entails of:

  • Developing tests for compilers (based on Clang and LLVM libraries) for PlayStation®
  • Profiling and analysing the correctness and performance of the PlayStation® compilers.
  • Working to improve the continuous integration build and test process

Contract – 3D environment artist

this job requires:

  •  Experience with cutting-edge techniques and technology related to environment art and a strong desire to stay ahead of the game.
  • Accomplished skills in scene building, with a focus on composition and an understanding of how this fits with game design.
  •  An understanding of tools, techniques, best practices and technical limitations related to real-time environment creation.

this job entails of:

  • closely working with the lead artist and act as an integral part of the art production
  • creating quality environment art
  •  pushing your skills to help some of the junior members of the team reach their potential.

Working lifestyles and professional behaviour

There are few different ways in which you can work within the games industry:

Part time – Only working a few days of the week

Full time – Working for almost as long as you are available

Temporary – Can be a job such as a contract for a client, job ends when finished

Employed – getting payed to work for someone

Freelance/Self-employed – not working for anyone, mostly work for free until they can sell a product/service





Regulation of the media sector

There are a few professional bodies that are responsible for regulating the products within the games industry, here are a few examples:

ELSPA: A video game content rating system, used for classing games into relative groups, usually associated with government.

IGDA: An official association of over 10,000 video game developers. It is a non-profit organization and is stated to “advance the careers and enhance the life of aspired game designers”.

UKIE: (UK interactive entertainment) is used to support game designers and encourage the creation of interactive media in the UK by offering economic, cultural, political and social advice and acting as a collective voice for the games industry in the UK.

Being associated with any of these bodies could greatly have an impact on the production process of a game, For example, one of these bodies may disagree with one of the creative decisions made by the developer and change  it, or could influcence the game directly. For example, I would need to make sure that the game is appropriate for the age range, or the publisher of my game may want to release a game I have created on a different day than the day I would prefer.

The media sector is regulated because it is important to uphold fairness and morality within the games industry. It can also help make the industry in general work more efficiently. A monopoly is the exclusive possession or control of the supply of or trade in a commodity or service. It is important to ensure that no media producer in the UK has a monopoly because this exclusive control could limit creative options within the industry, it could also discourage new or small game developers from joining the industry. It may also affect the consumers as well due to new releases being controlled by whoever runs the monopoly.

Another important thing for the industry to make sure of is that the consumers have a choice in what games they want to play, having plenty of choice and variety can benefit the industry greatly, as it can expand the number of consumers interested in games by adding variety to appeal to a wider audience, it also benefits other genres in the industry as they consumers might be interested in exploring different genres when they are introduced to gaming.

Censorship is used to keep things like obscene word or graphic images from an audience. Some people may see a fine line between censorship and protecting the public interest, as some people may see censorship as unneccesary or even an attempt to silence free speech. In the games industry there have been some controversial situtations within games that might upset or offend people. A solution was created in the title Modern Warefare 2, where players had the option to skip a mission that people could have been offended by as it involved playing as a terrorist at an airport in Russia.

Under-18s should be the focus of regulators such as ELSPA because if the content is not rated properly, then an under-18 could be exposed to content that may upset or influence them in a negative way, which can give a game bad reputation in the industry and create alot of controversy.


Ethical and Legal Constraints within the media sector

Within the games industry, there are a few legal and ethical constraints that need to be taken into consideration. Like any other form of media, games have the ability to influence the person that consumes the content. This means that the game developers may need to exercise caution in a way that prevents them from offending or upsetting anyone. Age ratings are also required to make sure of this as some games may contain strong language, violence, drugs, sexual themes, or may frighten some people. The game developers must also be careful when they tread into religious or racial territory also, even if they wish to use these themes in their game to tell a story or create a character, they still need to make sure that they do not offend anyone.

An important legal constraint that also must be addressed is that all of the source material used in the creation of the game is either the developer’s original content, or has permission to be used by the creator. Failure to do this is plagiarism, which can damage a companies reputation, but also creates the risk of them getting sued, or facing prison time as plagiarism can count as a criminal offence.

It is important to ensure that any game in the industry is legally and ethically acceptable. There have been a few occasions in the industry where titles have gone against said legal and ethical considerations, some games are only banned in specific countries, while others are banned worldwide. For example, Grand Theft Auto: Episodes from Liberty City was banned because it uses music by the Brazilian composer Hamilton da Silva Lourenço without correct permissions, but it was only banned in brazil. There are more extreme cases of ethical or legal breaches of conduct also. Battlefield 4 has been banned in China due to the discrediting of China’s national image as well as a threat to national security, in which the Chinese Ministry claims that the game shows it a “cultural invasion.”. And while this isn’t illegal, it can offend thousands of people, and a game getting banned in a country can damage not only the profit earned but also the reputation of the game developer. The title Manhunt 2 has been banned almost everywhere in the world due to its extreme violence and has even been blamed for the brutal murder of a 14 year old in the UK.

A very important law in the games industry is in place to protect intellectual property that belongs to someone, this is important as intellectual property is essential to an individual’s marketing, license, and success, breaching this law by using someone else’s intellectual property without their permission is a serious offence in which the offender can face prison time. Another noteworthy law within the games industry is the consumer rights act. This is a new law in 2016 stating that if anyone is entitled to a refund for 30 days after purchasing a game that is faulty. PlayStation, Xbox, and Nintendo must all comply with this act. This is significant because it means that a product absolutely must be of satisfactory quality.

In my own creative endeavours in the games industry, there are thousands of examples showing why I should consider legal and ethical issues that may arise, as getting into legal trouble is not worth the risk.