In order to create a successful game for my Zenna games project, I should be able to identify my audience as accurately as possible. A good place to start would be to find the appropriate age range that my product can aim for, this should help me get a better idea of the disposable income, spending habits, and interests of my audience. The information I gather should allow me to create a much more profitable and successful product by understanding the appropriate methods to market my product to this audience.
When I initially set out to create the product, I said that I think that it could appeal to the ages of 7-30, 7 being the lowest due to the age rating, as it would have mild violence, and 30 being the highest due to a growing interest in video games from the older generation as they grow in popularity. Although I believe that the largest chunk of the audience will be children and young teens.
I created a survey in an attempt gather as much data as possible regarding what people’s favourite games were, and how they found out about their favourite game so that I can better understand some of the methods these game companies use to market their product. Here are the results.
Overall, this survey gave me some very mixed results from the 18 responses, however I found it surprising how the majority of people found out about their favourite game from youtube, and since the largest age range on the survey is 16-20, I certainly think this correlates with age. I think this demonstrates that there is large group of teenagers and young adults that you can reach through platforms such as youtube as internet video content increases in popularity. I think it might also suggest a decline in some traditional ways of finding out about games, such as going to a store and purchasing one that looks appealing or finding out through TV adverts. However, this might be due to the fact that 16-20 is the dominant age group on the survey, who have an easy way to learn about a product from the internet and make purchases digitally. People learning about games from their friends/family was also a large category, I think this has to do with the fact that alot of games are now multiplayer, and are often more enjoyable when played with friends.
Here is some significant data regarding the age of internet users as of 2014: https://www.statista.com/statistics/272365/age-distribution-of-internet-users-worldwide/
And here is some information regarding the age of youtube users: http://digiday.com/media/demographics-youtube-5-charts/
This information suggests that 25-34 is the largest range of internet users. I think the internet would be the best way to market my product based on the information presented to me from my primary and secondary research, since most users seem to be young and 25-34 may allow me to reach parents as well as gamers. I believe a good step would be to put youtube advertisements on relevant content, in order to reach the target audience that may be interested in the product.